Client Project: Public Health
Challenge
To solve the challenges of Public Health by auditing its category, audience, and by developing a hypothesis and translating these into insights. Incorporate findings to actionable information and strategic positioning for public health.
Research Process
Our team was assigned the topic of efficiency in public health. My team and I examined and gained knowledge of efficiency through the different lenses we learned in class - culture, adjacencies, and analogs, industry, and category, and competition.
After extensive auditing of cultural, business, and historical aspects of public health explored three ways in which simplicity and complexity interact to create efficiency in public health.
By learning about fire ants, we discovered that cooperation of the many leads to efficient work. From learning about Swiss trains and Netflix, we found that efficiency can be layered, and efficiency occurs when the right layer is used at the right time.
Furthermore, our team held in-depth one-on-one interviews with five public health scientists. Through their personal stories, we gained a greater understanding of their complex relationships with the media personal stories which helped us gain meaningful insights. They were passionate about sharing the right information in order for the audience to understand the complicated science of public health.
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Insight
When Public Health is working, it’s invisible.
If public health is invisible when it is working, then we propose the adverse must also be true.
Idea
Relying on one visible person to “hold up the system” is neither viable nor does it ensure that
the system will survive when that person is no longer in existence.
This project set out to define the shared ambition that unveils invisible powers and influencers and to engage more people in public health. This would garner resonance and support rebuild trust.
The Pitch
Our class provided evidence-based insight development through qualitative and quantitative research design methods. We delivered a one hour pitch to the client, with each team sharing the main points – from audit to audience to strategic positioning . We gave them actionable information to fuel and activate their work for public health.
